The College Board, based in Lower Manhattan near New York’s World Trade Center, is advancing into south and central Asia, where it’s building an alliance of universities that have agreed to accept the SAT in admissions and where it’s pushing its other tests, including the PSAT and Advanced Placement, or AP, exams. Even if the number of test takers does drop permanently, both the College Board and ACT have been quietly preparing for that possibility by finding new markets, introducing more products, and doubling down on the most successful of their existing services. Just because many colleges have stopped requiring the tests doesn’t mean students have stopped taking them. Reports of their demise, however, may be premature. And, in fact, both of the notoriously secretive testing companies face significant problems, including some not widely understood. This state of affairs follows years of complaints that the exams favor the affluent. Test-optional and test-blind admissions policies accelerated by the Covid-19 pandemic would appear to imperil College Board’s SAT college-entrance exam, the rival ACT, and their respective parent organizations. Opened in 2019 in the Mahrauli section of Delhi, the four-person office of College Board India commands an enviable view of Qutub Minar, the world’s tallest brick minaret-a 240-foot marble-and-sandstone structure built to honor the sultan who brought Muslim rule to the Indian subcontinent in the 12th century.Ĭollege Board India, a wholly owned subsidiary of the American nonprofit, has established a beachhead in the organization’s little-noticed battle to expand its reach, sustain its $1 billion a year in revenue, and preserve its legacy at a time it seems to be facing an unprecedented threat. The newest outpost of the College Board, the American standardized-testing organization, lies nearly 7,300 miles east of the nonprofit organization’s headquarters in New York City.
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